
Live High Five
@: MINIVEGAS | YEAR: 2014
ROLE: INTERACTIVE PRODUCER
A global one-day activation featured high-five machines in Amsterdam and New York, allowing participants to high five in real time (“live”) and win a flight to the other city.
I managed and produced the entire campaign, which included the activation matirials and the video. I was also overseeing the technical production, transport, and delivery of the machines, as well as video production. This complex project required close integration of UI, design, and development with the physical design of the machines.