PostNL Marcom Stunt
How do you show experienced marketeers, that PostNL is also good in Direct Marketing?
Of course, you can hire a stand at the Marcom '14 conference, and wait untill they walk by. But PostNL believes in a more personal approach... Sometimes, all you need is a postman with a photographic memory, to offer personally derlivered Direct Marketing Packages to unexpected conference visitors. The (video of) the stuntshowcased the personal approach of PostNL right on.
This stunt was a guerilla stunt at the Marcom'14 conference in Amsterdam, executed without any onsite preparation or contriubution of the organisation of the conference. For Isobar, I produced the project in exectuting and post production.