Student Campaign

Small activation production to promote the ABN AMRO Social Bank to new students. To create more buzz around the communication for student bank accounts, abri's with Layar were used to stand out in universities all over The Netherlands.

When activating the Layar application, the stop motion movie showed the students what the social bank could do, and that they would get one when opening an account. The stop motion movie was also used as a preroll, and picked up by different bloggers with influence on the target group.

Agency
selmore lynx

Role
digital producer

Client
abn amro

Year
2013